Together, we continue to grow in awareness and practice our values, working toward a better future—one drop at a time.
Following World Water Day, ICON hosted a webinar titled “Water: Sustaining Life, Shaping Futures,” aimed at spreading awareness about sustainable water practices. Led by our Environmental Sustainability Specialist, Dr. Firas Fayssal, the session provided valuable insights into the history and evolution of water, its critical role in sustainability, and actionable steps we can take to improve water efficiency. At ICON, we reinforced our commitment to sustainable water management—empowering communities and clients to make every drop truly count, especially when it comes to irrigation.
The Middle East and North Africa (MENA) region faces one of the world’s most pressing water scarcity challenges. While some countries address this by desalinating seawater, the process comes with steep financial and environmental costs—and much of that valuable water is still wasted.
In the UAE alone, irrigation accounts for approximately 40% of residential potable water use. This high consumption is largely due to outdated systems, overwatering, and a lack of both awareness and modern technology.
ICON tackles this issue head-on with sustainable irrigation solutions that can reduce water usage by over 30%. Our services span detailed site surveys, tailored upgrade strategies, smart installations, and advanced water-saving technologies—combined with predictive budgeting and monitoring tools.
Our impact is already clear: over the past five years, ICON has helped the UAE government save nearly 15 million cubic meters of water—the equivalent of filling six Burj Khalifas or submerging Palm Jumeirah under two meters of water.
This achievement highlights the transformative potential of optimized irrigation practices across the region. Explore how you can be part of the change—visit the expertise link in our bio to learn more.