Rua Al Madinah
Contract Title: Ras Al Madinah
Client: Ras Al Madinah Holding Company / KSA Public Investment Fund
Location: Kingdom of Saudi Arabia
Area: 549,209 m²
Expertise: Landscape Architecture
Services: Concept Design, Schematic Design, Detail Design, Tender Documentation
– Landscape Design
– Furniture Design
– Horticultural Studies
– Nursery Planning
– Irrigation Design
– Landscape Lighting
– Signage & Wayfinding
– Artwork Strategy
Medina is one of the most significant and holy sites in the world. Since pre-Islamic times, Medina has been a destination, an oasis along trade routes, and a place of welcome and respite. During the annual pilgrimage rites of Hajj, and the year round Umrah, the city fills with the growing population of pilgrims and visitors.
With a globally recognized hospitality culture, Medina embraces the Kingdom’s 2030 Vision and its goal of happiness and fulfilment of its citizens and residents. This can only be achieved through promoting physical, psychological, and social well-being. At the heart of the vision is a society in which all enjoy a good quality of life, a healthy lifestyle, and an attractive living environment…” The development will drive national transformation, public investment, enhancement of quality of life, Hajj & Umrah, and national character enrichment.
The landscape for the master plan was developed from concept to detailed design stage. The concept was progressed keeping in mind the contemporality and modernity making sure that the design reflects the traces of the past. Based on these principles, the design lines were applied in different zones of the project based on their function and the aesthetics requirement of the project’s overall character. After a rigorous brainstorming, the traditional design idea was applied to the main corridors that connect to the mosque, The linear design language was proposed for the boulevards with trees providing shade for the seating area at regular intervals, while the date palms were proposed in the median. The parks, sikkas and district parks were developed based on the natural deisgn theme. Even though the design languages were different, the intention was to keep them all integrated with similar materials, finishes and look feel so that the project looks as one.